This is not a training.
This is not a workshop.
Change from the very first session.

What are you seeing in the video?
A Neutral Space session with a corporate group The process is accompanied by measurement Results feed into scientific analysis
Research. Analysis. Organizational Development.
SMARTIA does not sell trainings — it delivers a scientifically validated development system that works from your company's own data.

Why is Smartia different?

NO
Not a training

No lecture templates.

⚡
Fast and deep impact

Change from day one.

Interdisciplinary

Science + art + economics.

Impact curve — Smartia vs. traditional training

Impact Time
Smartia operating model Traditional training

Smartia's impact builds fast — and lasts long-term.

31 yrs
cumulative group-work experience
3000+
participants in the studied groups
4000+
contact hours with groups
7 countries
professional work and connections
+95%
measured creativity growth
growth in cultural acceptance
10/10
university participants would recommend it
60+
scholarly publications (MTMT)

Why does one person seeing it all matter?

Questions The traditional way SMARTIA
Who works for you? Trainer + consultant + analyst — separately, handing over to each other One researcher who measures, analyses and develops
What is it built on? Template curricula, generic good advice Your company's own data: turnover, absence, participation, conflicts
What happens to the information? It fragments at every handover — everyone sees only their slice It stays in one hand: measure → analyse → intervene → re-measure
What is the result? A report that stays in a drawer Study-level analysis + a working, implemented solution
How long does the impact last? It fades within weeks It lasts long-term — measured and verified

How can I help?

Organizational diagnostics

Uncovering the root causes of organizational challenges through research-based assessment.

Research & data analysis

Strategic decision support for leaders, built on qualitative and quantitative data.

Methodology design

Building customized development frameworks and learning solutions.

Leadership & organizational development

Supporting executives and teams through evidence-based change processes.

Data sources: doctoral research — Art as an Economic Force (Széchenyi István University, 2025), published case studies (Keresztes 2022–2024) and an anonymous participant survey (Széchenyi István University, 2025).

Smartia – Industry, Innovation, Integrity

How the workshop works

1. Discovery

Rapid diagnosis of the real problems and goals. Mapping economic, psychological and group-dynamic factors on a data basis.

2. Interactive experience

Joint thinking with dramatic and visual artistic tools. Collective meaning-making strengthens trust and collaboration.

3. Lasting change

Concrete actions and measurable results. Follow-up, predictive analytics, executive decision-support summaries.

FAQ

The most common questions about the Smartia method, from an HR and management perspective.

I. Basics of the service

The process has three stages: Discovery (diagnosis), Interactive experience (artistic toolkit and joint thinking) and Lasting change (measurable actions). The method works at the intersection of economics, psychology and group dynamics.

Yes. The first (online or in-person) consultation is free of charge, so we can precisely map the organizational needs, focus areas and success criteria before starting the process.

The method works best with groups of 8–20. It is worth involving a mix of HR, management, key people and creative contributors — diversity strengthens system-level learning.

No. Group composition always follows the situation, focus and goal. For a communication issue, several departments may work together; for team-building or recruitment, even strangers, to build the foundations of trust and collaboration.

II. Operation and responsibilities

HR selects the groups, organizes and embeds. Management provides resources, sets an example by participating, and consistently follows up on implementation so that the impact lasts.

Smartia provides the creative and technical tools, procurement, on-site delivery and preparation — so the organization has minimal administrative burden.

Yes. Collective experiences and shared meaning-making create new operating patterns. The change is not a "template model applied from outside," but an emergent solution that fits the organization.

Yes. A career change or leaving the profession is a particularly sensitive period. The Smartia method supports psychological safety, smooth knowledge transfer and maintaining motivation through the change.

III. Measurement and scientific background

Basic questionnaire-based measurement + where needed, predictive analytics, long-term impact assessment and detailed professional reports. HR and leadership receive objective feedback on the change.

Yes. Processing corporate data, qualitative and quantitative analysis, and predictive modelling to forecast human reactions and trends — combined with questionnaire-based tests.

Smartia's own concept: a fusion of HR and engineering. Built on scientific-technological foundations and supported by mentoring and predictive analytics, it reduces workforce turnover. Its four pillars: a new harmony of people and technology, relieving HR of routine work through automation, managing cultural challenges in the age of international workforce mobility, and art as a carrier of norms — reviving shared values in a neutral yet effective space.

IV. Individual and extended options

Yes. It is also available as executive coaching, for leaders and people in key positions. Psychological safety, self-reflection, decision preparation.

Yes. Interactive talks and workshop segments at conferences and professional events, for a wider understanding of the methodology and for engagement.

V. Pricing and discounts

Yes. Trial process: the first 4×45-minute session (with 20-minute breaks) at 50% off for new clients. To apply: maria@smartia.hu.

The detailed business model and price list can be downloaded using the button under "How the workshop works" (PDF). It contains the methodology, programme versions and pricing structure.

VI. Behind Smartia

The Smartia methodology is based on the multi-year research and doctoral work of Dr. Mária Keresztes. Every programme is led personally by her, supported by a research and professional network — making the approach personal, scientific and scalable at the same time.

The Neutral Space Method© has been listed in the voluntary works register of the Hungarian Intellectual Property Office since 2021 — a documented methodology under copyright protection.

Who is behind SMARTIA? →

 Step by step within the transformative cultural space 

Despite the diverse cultural backgrounds of the group members, it is possible to establish a shared system of norms that strengthens collaboration in diverse workplace teams.
They chose us: 

What Our Clients Say

"After Smartia, the team thinks differently — and the numbers confirm it."

— György Garas, Travelside Ltd., CEO.

"This wasn’t a training, it was a strategic breakthrough: fast, relevant, and lasting."

— Gábor Bense, Sinbon, Managing Director.
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